Associations are leveraging sponsored content. Are you ready?

Last week AM&P gathered association professionals for its popular Lunch & Learn series in Washington D.C., where all eyes were on current trends related to sponsored content and native advertising. Network’s very own Carrie Hartin was one of the two co-presenters focused on the larger topic of sponsored content. She walked attendees through some ideas and considerations related to native advertising.

Here is a view into some of the popular conversations that emerged during the session:

  • What does sponsored content mean for your organization relative to your trusted relationship with members and readers?
  • Will sponsored content detract from what your organization is already providing?
  • Will sponsored content compete with or complement what your organization is already selling?

Are you struggling with these questions too? If so, you are not alone and there is some good news- read on!

Here are what a few attendees had to say via Twitter:

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There are a number of ways that organizations can integrate sponsored content while still maintaining the trusted relationship with their readers and making it clear if it is sponsored content. By design, native advertising is meant to be less disruptive than traditional display advertising. When associations leverage sponsored content, the goal is for the sponsored content to provide timely, relevant, and valuable information to the audience. This practice aligns with the way businesses are developing content to build and maintain a relationship with a customer or prospect.

Carrie and her co-presenter, Mike Winkleman, President and Chief Creative Officer of Leverage Media will be presenting their popular session again in Chicago on March 31st as part of the AM&P series and there is still time to register.

Interested to learn how your association can build, market, and increase revenue through native advertising? Contact Carrie Hartin at chartin@networkmediapartners.com.

Leave a Comment March 30, 2015

Top Takeaways from our CreativeMorning Field Trip

A group of designers from the Network design team recently headed to the The Walters Art Museum for CreativeMornings, a breakfast lecture series for the creative community.

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Mary Mashburn, a letterpress printer, instructor and graphic designer, talked about the move of the Globe Poster collection to MICA, where she is working to integrate the tools and methods of a previous generation of printers into today’s culture.

Globe Poster Printing Corporation began printing showcards for vaudeville acts, movie theaters and carnivals in 1929, and became known for its bright and iconic posters for R&B, soul and jazz performers. When Globe closed its doors in 2010, MICA acquired more than 75 percent of the Globe collection of letterpress wood type, printing cuts and images, sketches, mockups and original posters.

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Here’s what the designers had to say about the experience:

I loved how Mary Mashburn guided us through her talk with life lessons. She really interacted with the audience and made us feel like part of the Globe Posters history of moving to MICA as she told it. My favorite: “Lesson #1: Find good people and trust them.” If you can’t trust your people and believe in them, what’s the point?
–Jenni Sweitzer

One of the biggest things that stuck out in my mind from the CreativeMornings talk was the fact that Globe posters, back in the day, were the modern way to spread news about shows, fairs, circuses and events, up and down the East Coast. Mary Mashburn equated the Globe Posters to Twitter and Bandcamp – an interesting idea considering that now we have that information at our fingertips! What I also found interesting was the essence of the Baltimore creative community, and the history behind Globe which MICA is keeping alive. Their letterpress cut and type wood block collections are huge, amounting to 16 full truck loads, bringing a lot of opportunity to MICA students to re-purpose. Seeing how students interpret the Globe style and process alongside integrating contemporary methods will be really interesting!
–Laura Walter

I really liked when they talked about the fact that the brothers didn’t take themselves as “artists’, that they were just doing what they loved to do. And with that, how they are completely humble about what they accomplished. Pretty amazing how something that was the norm for them has become such an iconic way of design.
–Jeremy Haag

Having grown up near Washington DC during part of Globe poster’s heyday it was common to see telephone poles and street lights shouting the music scene’s latest happenings in their familiar dayglo colors. CreativeMorning’s discussion of Globe Poster gave me the opportunity to walk down memory lane, as well as learn something I didn’t know about the company.
–Stuart Greenwell

I loved seeing pictures of old posters and getting to touch—and smell the ink on—some of the wood type and illustration cuts as they were passed around. It’s always great to get out from in front of the computer and be inspired by other creatives.
—Heather Winkel

Sound interesting? Head over to CreativeMornings to watch a recording of the talk!

 

Leave a Comment March 26, 2015

Take your 2015 event to the next level with these 5 tips

At Convening Leaders earlier this month, meeting planners were inspired to “make no little plans” for themselves or their projects. The underlying theme throughout the sessions was that events are moving beyond “attendance” to “participation.” Attendees want to feel like they are part of something. Lucky for us, we felt like we walked away with some new plans after attending.

Here are our top 5 takeaways:

1.  Throw your old event surveys out and start fresh! While it may be tempting to pull up last year’s and just change a few items (such as the date!), it is worth taking the time to start fresh and make sure that the survey is built to capture the view that you and your stakeholders need most.

2.  You can have a compelling marketplace experience without an expo hall. Product theatres, demonstration areas, and kiosks that are well staffed can lead to a dynamic marketplace environment without the standard 10×10. Pulling this off requires a shifting of both mindsets and expenses from both the host organization and the vendor community.

3.  It’s time to get innovative without the additional expense – frugal approaches work. How can you repurpose the resources you already have to create an even better experience for your attendees, exhibitors, sponsors, and other stakeholders?

4.  Events no longer appear in a single time and space. The moment someone tweets, your event has become hybrid whether you like it or not! Be prepared for this by having someone on your team ready to monitor and respond as needed.

5.  Every session, room configuration, and sequence of events orchestrated by the host organization can (and should) feed into the theme of the event to make it memorable.

Learn more about Network’s event services for associations.

- Network Media Partners Event Team

Leave a Comment January 27, 2015

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