Top Takeaways from our CreativeMorning Field Trip

A group of designers from the Network design team recently headed to the The Walters Art Museum for CreativeMornings, a breakfast lecture series for the creative community.

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Mary Mashburn, a letterpress printer, instructor and graphic designer, talked about the move of the Globe Poster collection to MICA, where she is working to integrate the tools and methods of a previous generation of printers into today’s culture.

Globe Poster Printing Corporation began printing showcards for vaudeville acts, movie theaters and carnivals in 1929, and became known for its bright and iconic posters for R&B, soul and jazz performers. When Globe closed its doors in 2010, MICA acquired more than 75 percent of the Globe collection of letterpress wood type, printing cuts and images, sketches, mockups and original posters.

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Here’s what the designers had to say about the experience:

I loved how Mary Mashburn guided us through her talk with life lessons. She really interacted with the audience and made us feel like part of the Globe Posters history of moving to MICA as she told it. My favorite: “Lesson #1: Find good people and trust them.” If you can’t trust your people and believe in them, what’s the point?
–Jenni Sweitzer

One of the biggest things that stuck out in my mind from the CreativeMornings talk was the fact that Globe posters, back in the day, were the modern way to spread news about shows, fairs, circuses and events, up and down the East Coast. Mary Mashburn equated the Globe Posters to Twitter and Bandcamp – an interesting idea considering that now we have that information at our fingertips! What I also found interesting was the essence of the Baltimore creative community, and the history behind Globe which MICA is keeping alive. Their letterpress cut and type wood block collections are huge, amounting to 16 full truck loads, bringing a lot of opportunity to MICA students to re-purpose. Seeing how students interpret the Globe style and process alongside integrating contemporary methods will be really interesting!
–Laura Walter

I really liked when they talked about the fact that the brothers didn’t take themselves as “artists’, that they were just doing what they loved to do. And with that, how they are completely humble about what they accomplished. Pretty amazing how something that was the norm for them has become such an iconic way of design.
–Jeremy Haag

Having grown up near Washington DC during part of Globe poster’s heyday it was common to see telephone poles and street lights shouting the music scene’s latest happenings in their familiar dayglo colors. CreativeMorning’s discussion of Globe Poster gave me the opportunity to walk down memory lane, as well as learn something I didn’t know about the company.
–Stuart Greenwell

I loved seeing pictures of old posters and getting to touch—and smell the ink on—some of the wood type and illustration cuts as they were passed around. It’s always great to get out from in front of the computer and be inspired by other creatives.
—Heather Winkel

Sound interesting? Head over to CreativeMornings to watch a recording of the talk!

 

Leave a Comment March 26, 2015

Take your 2015 event to the next level with these 5 tips

At Convening Leaders earlier this month, meeting planners were inspired to “make no little plans” for themselves or their projects. The underlying theme throughout the sessions was that events are moving beyond “attendance” to “participation.” Attendees want to feel like they are part of something. Lucky for us, we felt like we walked away with some new plans after attending.

Here are our top 5 takeaways:

1.  Throw your old event surveys out and start fresh! While it may be tempting to pull up last year’s and just change a few items (such as the date!), it is worth taking the time to start fresh and make sure that the survey is built to capture the view that you and your stakeholders need most.

2.  You can have a compelling marketplace experience without an expo hall. Product theatres, demonstration areas, and kiosks that are well staffed can lead to a dynamic marketplace environment without the standard 10×10. Pulling this off requires a shifting of both mindsets and expenses from both the host organization and the vendor community.

3.  It’s time to get innovative without the additional expense – frugal approaches work. How can you repurpose the resources you already have to create an even better experience for your attendees, exhibitors, sponsors, and other stakeholders?

4.  Events no longer appear in a single time and space. The moment someone tweets, your event has become hybrid whether you like it or not! Be prepared for this by having someone on your team ready to monitor and respond as needed.

5.  Every session, room configuration, and sequence of events orchestrated by the host organization can (and should) feed into the theme of the event to make it memorable.

Learn more about Network’s event services for associations.

- Network Media Partners Event Team

Leave a Comment January 27, 2015

Network’s design talents and company culture honored at Folio Awards

Folio magazine honored Network Media Partners for the second year in a row this past Thursday, December 11 with awards and nominations in three different categories: Standalone Digital Magazine, Overall Design, and App Design. Separately, Folio named Network one of the Top Places to Work in Media.

Among the three nominations and listing as one of the Top Places to Work, Network also came away with two wins. We received the award for best Association / Non-Profit (B-to-B) – Standalone Digital Magazine – 6 or more Issues for Middle Market Growth Magazine. The Folio team also acknowledged our design team’s work with a win in the Association / Non-Profit (B-to-B) – App (Magazine Replica) – 6 or more Issues category for T+D Magazine app.

“It feels great to be recognized by our peers for our work in digital publishing,” said Jen Smith, creative director. “We are thrilled to accept these awards along with our publishing partners.”

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After nominations and honorable mentions in these categories at the 2013 Folio Awards, it was particularly exciting for our Chief Operating Officer Carrie Hartin to accept these awards on behalf of our stellar design department: “It was a true honor to be able to represent two of our clients as well as our entire staff at the Folio Eddie & Ozzie Awards. We look to find shared relationships that allow us to deliver an exceptional product for the association members. This has been an exciting way to close out the 2014 year.”

In particular, Network is proud of our nod as one of the Top Places to Work in Media. Acknowledgement of what we know to be an encouraging and collaborative company culture is especially rewarding! In case you missed it, see why our team loves working and growing at Network.

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Thank you again to Folio for these hard-earned awards, nominations, and recognitions! We look forward to what 2015 will bring.

Leave a Comment December 16, 2014

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