Connect. The Network Media Partners blog.

The 2010 advertising landscape

January 19, 2010

What will this year bring for associations and their partners?

The beginning of 2010 has shown promise in a number of niche markets, showing us that if this trend can continue, the year should be stable for many suppliers as well as for the revenue brought in from their advertising.

This year, associations will need to find new ways to include their suppliers in the conversations they have with members. If the majority of ad revenue has been tied to print in the past, now is the time to build additional communication vehicles that can generate ad revenue. Diversification is key as the media landscape continues to change and evolve.

For many associations now is an ideal time to revisit the sales strategies in place. As the market continues to recover, be sure that you are able to respond quickly.

Think about:

• how products are packaged and marketed to members
• how the right metrics play a role in selling electronic and online products
• how distribution and readership are essential to the value of a product
• how sponsored content, including multi-media, can find an appropriate home within your communications strategy

–Carrie Hartin, Chief Operating Officer, Network Media Partners

Association Professionals: How is the evolution of media affecting you and your advertisers? We want to hear from you.

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