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MOVE magazine honored with Online Publishing Innovation EXCEL award

April 29, 2010

Association Media & Publishing’s EXCEL Award goes to the recently reinvented quarterly publication from AAMVA

When the AAMVA/Network team began work in the summer of 2009 to reinvent MOVE magazine, we sought to redesign it with the reader in mind. This member-minded focus made editorial and design stronger and provided new opportunities for engagement between readers and advertisers. With the launch of the Fall 2009 issue, MOVE now includes a digital edition (powered by NxtBook) that focuses intently on using multi-media to engage readers and provide additional information and content. With every issue of this quarterly magazine, the team ups the ante, including digital-only features, video and audio clips.

MOVE magazine was awarded the silver EXCEL Award for Online Publishing Innovation from Association Media & Publishing. The category is a new addition to the awards, covering “online media that push the envelope of association media in some way, whether through video, social media, multimedia presentations, or any other new media technology. This category recognizes the game changers—associations that are connecting with their audiences in new and innovative ways online.”

“We listened to our audience and they told us they wanted something that had fewer features, shorter stories and something that was online, interactive and searchable,” said Jason D. King, ABC, director, Communications and Public Relations, AAMVA.

“We gave our members what they wanted with the new online MOVE and that is why we are thrilled these strategic efforts were recognized not just by our members with positive feedback on the product, but also by our peers at AM&P with this year’s EXCEL Silver Award for Online Innovation.  Actually, thrilled is an understatement,” King said.

“It is very exciting to have a client willing to push the envelop with media,” said Chip Boyce, President, Network Media Partners, Inc. “This was a tremendous opportunity for the Network team to help remake AAMVA’s flagship communication property. Because this reworked and multimedia piece was demanded by members, our sales team has been able to build confidence among both historic and new advertisers in the performance of the new digital magazine. That AAMVA goes beyond just re-purposing the print edition and they both invest in digital only content and use multimedia content sets the standard for other publishers.”

The team will tell the story of MOVE at Association Media & Publishing’s annual conference in “From Good to Great: Reinvent your magazine for the digital age.”

Can’t get enough? Read about the redesign of MOVE.

Filed under: ad sales, design, new media

Tags: Association Media & Publishin, Association Media & Publishing, design, digital publication, multi-media, publication design, technology