For B2C, second quarter ad sales are up
July 14, 2010
For the first time in a long time, magazine ad sales are up, according to a Publishers Information Bureau (PIB) report. The report captures an increase in total pages and increased rate-care-reported revenue in the second quarter of 2010, over the second quarter of 2009.
A number of major categories are also seeing an increase in ad sales: “PIB ad revenue and pages grew in six of 12 major advertising categories during the second quarter of 2010.” The finance, insurance and real estate category is up slightly more than 20 percent, while the technology category is up only 3.5 percent.
Read more from the New York Observer’s Media Mob: For Magazines and Ad Pages, Up is the New Up.
Filed under: ad sales
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