Connect. The Network Media Partners blog.

ASAE-bound: In-flight reading

August 22, 2010

COO Carrie Hartin preps for the ASAE Annual Conference at 30,000 feet

At the gate: By the time I arrived at BWI yesterday evening, I was convinced I was the last person heading east to west for the ASAE annual meeting. The #ASAE10 feed has been alive for hours, if not days, and I was just starting my trek. My carry-on was full of prep work, industry magazines, a few overdue projects. But I stopped at Hudson News for an US Weekly and a new book, The Girl with the Dragon Tattoo, just in case.

Boarding: Waiting for my seat mates to appear, I quickly made it through the entire US Weekly. Guess I should have saved myself the $3.99–it wasn’t that good. Time to move on – work first, the book will wait.

In flight: With five hours to go before arriving at ASAE’s Annual Conference in LA, my to-do list for this flight is a long one.

First, I took time to review my notes and schedule for the next four days: prep for client meetings, attend Learning Labs, and review the social schedule of events. Done. One step closer to cracking open that new book.

Overdue projects were next and the in-flight movie was just starting. Shrek 3. That was an easy choice: overdue projects. (Strangely, my seat mates brought nothing to read or do on the 5 hour flight and seemed satisfied with an animated flick.)

Finally, industry magazines. I had the latest issues of the Association of Forum Chicagoland’s, FORUM; ASAE’s Associations Now; Association Media & Publishing’s Signature.

Assocations Now was my kick off–I am on the way to #asae10 after all. The issue easily warranted a cover-to-cover read resulting in several dog-eared pages. My favorite was the article on “The Elected Association” detailing ideas of what the workplace will look like in 2020.

Onto FORUM: Two articles in and I dug out my arrow-shaped Post-It tabs. This issue has filled my brain with all of the take-aways on meetings and event sponsorships with content marketing. Dog eared pages would no longer cut it.

At this point, I had forgotten about the book and moved to the next magazine. Signature has such strong content for print, digital, and “hybrid” publishers. “A Tale of Two Magazines” is a must read.

Deplaning: Nearly to LA I am inspired by my three member magazines and ready to pull out the laptop to organize my thoughts. The in-flight movie has moved onto The Simpsons and I am ready to rock ASAE. I am committed to learning. I am committed to the technology that is shaping publishing and events. I am committed to finding a great idea, resource, or take-away for every Network client and staff member at this year’s ASAE Annual Conference. Fortunately, my in-flight reading has given me a great jump start.

–Carrie Hartin, Chief Operating Officer, Network Media Partners, Inc.

Don’t forget to follow Carrie at @CJHartin.

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