Connect. The Network Media Partners blog.

What does your media kit say about you?

December 8, 2010

Is your media kit an afterthought? You’re thinking, we need something to share, so you throw together some rates, dates and specs and voila!, you have yourself a media kit. Maybe you even include an order form hoping that this will be an easy day’s work.

The reality is that your advertising prospects need more than that. They need to get to know the members of your organization. Your media kit needs to share part of that story–quickly and clearly–so that the marketing assistant, product manager, CEO, or advertising agency can understand why you should be their priority.

These questions can help you take a hard look at your media planner. Its never too late to make changes for 2011.

1. What one question is most important to your prospects and advertisers?

2. What are the unique selling points of your market? Are they easily found in your kit or lost in a sea of copy?

3. How is your media kit delivered to prospects? (Print/Hard Copy, PDF, Tablet (iPad), Website, Video)

4. Can your media kit be segmented and delivered by products (i.e. online, conference, annuals)?

5. What visuals do you use to communicate your audience?

There is no one-size-fits-all answer to developing a media kit. But in today’s media buying market it is imperative to see how your media kit can be customized for a specific prospect based on their needs.

Join Network’s Carrie Hartin and Sean Soth, and Association Media and Publishing next Monday, Dec. 13, for “Dynamic Media Kits” beginning at 5:15 pm at the University Club, Chicago. Stick around for the annual Association Media and Publishing reception from 6 to 7:30 p.m.

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