Filed under: ad sales

Associations are leveraging sponsored content. Are you ready?

Last week AM&P gathered association professionals for its popular Lunch & Learn series in Washington D.C., where all eyes were on current trends related to sponsored content and native advertising. Network’s very own Carrie Hartin was one of the two co-presenters focused on the larger topic of sponsored content. She walked attendees through some ideas and considerations related to native advertising.

Here is a view into some of the popular conversations that emerged during the session:

  • What does sponsored content mean for your organization relative to your trusted relationship with members and readers?
  • Will sponsored content detract from what your organization is already providing?
  • Will sponsored content compete with or complement what your organization is already selling?

Are you struggling with these questions too? If so, you are not alone and there is some good news- read on!

Here are what a few attendees had to say via Twitter:

MorganSmith_tweet
MelaniePowers_tweet

MarleneHendrickson_tweet

There are a number of ways that organizations can integrate sponsored content while still maintaining the trusted relationship with their readers and making it clear if it is sponsored content. By design, native advertising is meant to be less disruptive than traditional display advertising. When associations leverage sponsored content, the goal is for the sponsored content to provide timely, relevant, and valuable information to the audience. This practice aligns with the way businesses are developing content to build and maintain a relationship with a customer or prospect.

Carrie and her co-presenter, Mike Winkleman, President and Chief Creative Officer of Leverage Media will be presenting their popular session again in Chicago on March 31st as part of the AM&P series and there is still time to register.

Interested to learn how your association can build, market, and increase revenue through native advertising? Contact Carrie Hartin at chartin@networkmediapartners.com.

Leave a Comment March 30, 2015

Perspective from a “New-Bee” at ASAE (buzz, buzz)

Network Media Partners exhibited at The ASAE Annual Meeting & Exposition for the first time just a few weeks ago. We had a great first experience in Nashville meeting with current clients and potential new ones at our booth, attending education sessions, and heading out to the (many) networking events!

This was my first Annual Meeting, as both an exhibitor and attendee, and ASAE did a great job of helping me navigate the conference. They designated us first-timers as “new-bees” and created a meeting spot for us in Nashville’s Music City Center called “The Hive”.  Catchy!

Not every conference puts this attention to detail on the new folks, so here are my lessons learned as the “new-bee” for those that need help navigating on their own:

1. Have a Plan:

Heading to an annual meeting, conference, or convention for the first time can be overwhelming, especially when it’s the size of ASAE. It’s important to have a plan! Spending time on the event website or mobile app will help you get a lay of the land and pick a few must-dos. I identified one education session I wanted to attend each day, which gave my schedule each day some structure. By only choosing one must-do, it also gave me the flexibility to listen to where other folks were headed.

As an exhibitor, this becomes even more important as it is likely that your non-expo time is limited. Reach out to clients and prospects before the show and invite them to stop by your booth or schedule time to grab a coffee outside of the hall.

2. Don’t Skip the Networking Events:

Whether it’s stopping by an on-site lounge (like The Hive for first time attendees) or attending a post-show reception, there are many learning and engagement opportunities outside of the expo hall and educations sessions. Attending events gives you the opportunity to build connections with colleagues and peers outside of the traditional business setting of the conference. Prepare yourself for a long day and don’t skip the networking events (or the coffee).

3. Keep it Going:

You just spent 4 action-packed days away from the office – you met tons of new people, and filled your notebook with great ideas from education sessions. Now what? Keep it going!

Did you meet a few people with whom you developed a great connection? Find them on LinkedIn and connect. Did you attend an education session that had you scribbling ideas (or taking pictures of the slides if you’re like me)? Share that session with your team, subscribe to an e-newsletter, or event just bookmark their website or blog for future reading.

Keep the networking and learning going after the event has ended and you’ll feel like those 4 days out of the office were worth the overflowing email inbox.

Did you attend or exhibit at ASAE? Is there a piece of feedback you’d give to a first timer? Leave it in the comments!

Brittany Shoul,  Sales Manager,  Network Media Partners.

Leave a Comment August 27, 2014

We’ve Got Some Bright Ideas about Digital Publishing

Is your association considering a digital publication? Are you wondering whether to simply repackage your print piece or create something completely different? Is it time to go digital-only?

There are a lot of questions to consider before you can press the button to launch your first digital magazine. Network Media Partners has many of those answers in the first issue of our new magazine, Bright Ideas, available now for iPad.

brightideas

DOWNLOAD NOW FOR iPAD

The issue focuses on how to create a top-notch digital publication. You’ll find some great insights about how readers are accessing content, learn when it’s right to use push notifications, understand the strategy needed behind any great publication, and get an interactive view of how to combine print and digital production schedules.

Not on your iPad? When you get there, search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”

After you’ve had a chance to check it out, please drop us a note and tell us what you think. And when you’re ready to take you association publication into the tablet world, we’d be happy to show you how to get there.

Leave a Comment June 8, 2012

Previous page


Network Media Partners

Enter your email address:

Delivered by FeedBurner

Search by category