You’ve made the decision to publish your content digitally, but now you’re faced with another question: How? A wide variety of vendors offer technology built for digital publishing, and it seems a new contender appears nearly every day. Which option is best? It all depends on your needs, of course.
Some things to consider:
- Do you prefer an app-based or browser-based solution? Apps can offer more features, while browser-based publications can be simpler to create.
- If you’re interested in publishing in app form, should you focus only on the iPad? Or does your audience also require support for Android devices?
- Are you prepared to take advantage of the advanced features of HTML5? If not, support for this evolving technology won’t be as important.
- How deeply involved do you want your publication team to be? Some solutions allow for greater in-house control, but require more technical expertise; others involve outsourcing more of the workflow to a vendor.
For side-by-side comparisons of several popular digital platform options, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”
October 11, 2012
Do you know where and when you’ll get readers’ attention?
Suffering from media outlet overload? With so many ways to get content to your members, it can be a challenge to know if you’re even reaching them at all! Before you throw your hands up and decide to blast all of your content to all places, think about (and research) your members’ typical media consumption habits. Knowing how your members spend their day will help you plan when and how to push content.
Are readers primarily desk-bound or do they travel frequently?
Do they read on a tablet or prefer desktop or print?
What kind of content do they want to get from you and when? Timely and breaking news items by email during the daily commute time? Longer analysis pieces while they’re at their desk?
For a closer look at a typical consumer’s range of media consumption, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.” Be sure to come back here and let us know what you think of the first issue.
August 17, 2012
We were thrilled to receive the Association Media & Publishing’s elite EXTRA Award during the recent EXCEL Awards Gala.
Recognized for taking “bold chances” and for being a “pioneer in the field” by the 2012 EXCEL Awards Chair Leslie McGee, Network Media was awarded for our work with Matrix, the digital membership publication for The Association for Healthcare Documentation Integrity.
The surprise EXTRA award was in addition to recognition in two categories for our work on AYP, the official membership publication for the Association of YMCA Professionals, and Matrix.
Here’s what the judges had to say about Matrix:
The digital magazine’s unique design features a single-page configuration, instead of a two-page spread – a very effective approach. In addition to its ultra-clean presentation, Matrix creates easy reader engagement through video, links, and brief but compelling stories.
“Network values the creative partnerships we have built with our clients,” said Jen Smith, creative director. “It’s a thrill to be honored for this work accomplished on behalf of our clients. It’s truly the product of great teamwork.”
“I continue to be so proud of the caliber of publications produced by Network and am pleased to see our team honored by the EXCEL Awards. Being recognized as an EXTRA award recipient confirms what I have believed for years — our team works hard to set the bar high in the association space,” said Carrie Hartin, chief operating officer of Network. “We share these awards with our association clients who trust us to deliver excellent work on their behalf.”
June 26, 2012