Filed under: custom publishing
Network Media Partners celebrated four Excel award wins with Association Media & Publishing Monday evening.
Network’s Design and Marketing teams were honored with silver and bronze Excel awards:
- Mobile App: TD tablet app Sept 2014 issue — Bronze award
- General Excellence: AYP magazine April, June, August 2014 issues — Silver award
- Design Excellence: AYP magazine August, October, December 2014 issues – Bronze award
- Media Kit: 2015 AHIMA media kit – Silver award
Congrats to our association clients and Network teams on these honors!
June 17, 2015
Typically you hear people say they attend conferences for education, networking, and needed credits for their certification. Rarely do you hear them say they attend to become a disruptor. A key observation after my first day at DigitalNow was that a majority of attendees were participating in the event because they were looking for ideas, tactics and insights that can help them disrupt the business norm of their association. Take a look at a great overview of what keynote Rachel Botsman had to share with attendees.
Publishing, revenue, and media sales continue to need disruption as the traditional tactics used to plan and execute media sales strategies fade in their effectiveness.
Here are a few quick ideas on rethinking your “norm” -
- In a competitive, high stakes environment, it is important to bring new value to the table for your customers every time they meet with your sales team to discuss a current or future media investment.
- Association publishers and sales teams continue to have a huge advantage. What community does your association represent? Is that community trusted? How can key suppliers solve business and market issues for the community? How does your association bring that matching and relationship together in media and communication? Building trusted relationships with valuable content is part of the reason sponsored content is finding market success.
- How can disruption be smaller? Look to simplify a complicated process. For example, how does someone buy media from you? Where is there room to make that process less cumbersome, more intuitive?
- Remove cultural impediments that come with past failures. Often times we hold on to past failures. For example, let’s say you tried to build a media partnership program 3 years ago and it did not gain traction in the market. Go back now and look to see if there are reasons that the environment, people, products are different than they were at that time. It can make sense to go back to existing ideas to see if there is still room for them to become successful.
- What is success going to look like when you have disrupted the norm and brought a new approach to your publishing and sales? That question needs an answer. You must be realistic when discussing new and disruptive ideas. Creating new publishing models in “can’t fail” environments with unrealistic expectations of revenue is not going to foster future innovation.
If your organization’s approach to media sales could benefit from some disruption, consider attending Association Media & Publishing’s Annual Meeting in June. Content will align around digital, editorial, executive publishing, and advertising. Network’s Shannon Reid and Brittany Shoul will present a session designed to reconstruct how an association can actively deliver (sell!) their value proposition surrounding media and advertising. If you can’t make it to the conference, call us. We would be happy to connect with you about these ideas and more. Disruption, when done well, results in growth.
June 2, 2015
Folio magazine honored Network Media Partners for the second year in a row this past Thursday, December 11 with awards and nominations in three different categories: Standalone Digital Magazine, Overall Design, and App Design. Separately, Folio named Network one of the Top Places to Work in Media.
Among the three nominations and listing as one of the Top Places to Work, Network also came away with two wins. We received the award for best Association / Non-Profit (B-to-B) – Standalone Digital Magazine – 6 or more Issues for Middle Market Growth Magazine. The Folio team also acknowledged our design team’s work with a win in the Association / Non-Profit (B-to-B) – App (Magazine Replica) – 6 or more Issues category for T+D Magazine app.
“It feels great to be recognized by our peers for our work in digital publishing,” said Jen Smith, creative director. “We are thrilled to accept these awards along with our publishing partners.”
After nominations and honorable mentions in these categories at the 2013 Folio Awards, it was particularly exciting for our Chief Operating Officer Carrie Hartin to accept these awards on behalf of our stellar design department: “It was a true honor to be able to represent two of our clients as well as our entire staff at the Folio Eddie & Ozzie Awards. We look to find shared relationships that allow us to deliver an exceptional product for the association members. This has been an exciting way to close out the 2014 year.”
In particular, Network is proud of our nod as one of the Top Places to Work in Media. Acknowledgement of what we know to be an encouraging and collaborative company culture is especially rewarding! In case you missed it, see why our team loves working and growing at Network.
Thank you again to Folio for these hard-earned awards, nominations, and recognitions! We look forward to what 2015 will bring.
December 16, 2014