Filed under: design
For a creative team, developing new ideas is a daily part of your work. The ability to articulately express and convey those ideas could mean the difference between a successful or disappointing meeting of the minds as you present your ideas to your team.
Network’s design team routinely presents ideas and concepts to our magazine teams–be they clients, editors or fellow designers. And we consistently work to refine our presentation style so that our ideas shine through.
Here are a few take-aways from a recent design team exercise in presenting ideas:
1. Put yourself in the audience’s shoes. Ask yourself: “If I were seeing this concept for the first time, what would I need to know? What would help this make sense or help me make a good decision?”
2. Don’t present something you are not proud of. Always put your best foot forward.
3. Be confident in your ideas and vision. If you’re not, how can you expect others to be?
4. Be prepared. The more prepared you are, the more apt you are to clearly and confidently get your ideas across.
5. White space is a good thing–in the conversation! Give others time to digest and provide feedback. You’ve had oodles of time to soak in design options and this is the first time they’re seeing them.
6. Be convincing. You are the greatest “salesperson” of your ideas.
7. Pay attention to schemata (the collective way in which we organize the world) and use it to frame or help explain a concept.
8. Pitch your vision. Don’t describe what is literally happening in the comp or visual you are presenting.
See the design team put their ideas to good use in Network’s portfolio of recent work.
July 15, 2014
Network is excited to share yet another EXCEL award with the American Society of Training and Development, this one honoring feature story design.
The winning feature story design showcases the 2014 design updates of the magazine as well.
We spent a few minutes with Jenni Sweitzer, lead designer on T+D magazine, to hear from her about what makes a winning spread.
What is your typical process when designing a magazine or magazine spread?
Jenni: First, I need to make sure I have all my essentials for brainstorming: coffee, chocolate, and some music (preferably Luke Bryan – don’t judge). I’ll usually turn away from my beloved computer for awhile and read through the article, headphones on, coffee in hand – initially just a read through, and then going back and highlighting or making a list of key words or concepts that I should focus on when searching for art. Before I start searching for art, I always take into account the style of the magazine and how we’ve approached similar themes in the past. After all of my prep work, it’s time to hit the Internet for some inspiration and see where it takes me. Sometimes I will come across an image and immediately put it on a spread – knowing it will have impact on the page for the reader. Other times I will pull some images and incorporate additional elements such as illustration or type to make the image work well with a concept.
What do you like about this particular feature story design?
Jenni: Color. Lots of bright color! The image has so much impact on the page, it almost hits you in the face (in a nice way of course) and pairing it with the simple upsized type only adds to the impact. This feature was in the first redesign issue of T+D, so we really wanted to show off the new color palette and type choices. Having worked on this magazine for a few years prior, it was a great experience to put a fresh perspective on the feature art.
What does it say about the magazine to you?
Jenni: There is so much stock photography out there, especially of business people working together, that – if used too much – can make a magazine look stale after a few issues, especially when you explore similar topics throughout the year. Using something abstract that still conveys your idea is a nice change of pace that really was a good fit for the magazine without being too out there.
Congratulations to Jenni and the entire T+D design team for this win! Network will be celebrating at the Association Media & Publising Excel Gala on Monday, May 19. Will we see you there?
May 14, 2014
A big congratulations to the Association for Corporate Growth, winner of the bronze award for a monthly professional society magazine in the 2013 Association TRENDS All-Media Contest! ACG is a valued client of Network Media Partners and we are proud to work with the association staff to produce the all-digital magazine, Middle Market Growth.
In critiquing Middle Market Growth, the judges wrote that ACG “has more than succeeded in creating a cutting edge and interactive digital title. There are clear distinctions between each section. There are interactive buttons and embedded videos throughout the title. The creative team has come up with clever names for each section. There is excellent reader engagement throughout the issue along with links back to the main website. The design is easy to read on a computer screen and on a tablet. Other associations should use this title when they decide to create a digital only publication.”
Middle Market Growth launched in April 2013 and is published 10 times per year, with each issue focusing on the achievements of ACG’s membership. The association will be honored for this award, as well as its gold award for the InterGrowth 2013 Onsite Guide, at a luncheon Thursday in Washington, D.C., celebrating all the winners. Members of the Network Media Partners staff who work on the publication also will attend to celebrate ACG’s accomplishments.
“We couldn’t be more thrilled to help ACG celebrate this achievement. With less than a full year of publishing Middle Market Growth under our belts, the magazine is everything we envisioned it to be: a valued member and community touchpoint that keeps ACG on the cutting edge of publishing,” said Network Media Creative Director Jen Smith.
Check out the latest issue of Middle Market Growth here, and then find out more about Network Media Partners’ custom design and editorial services here.
February 18, 2014