Filed under: technology
You’ve made the decision to publish your content digitally, but now you’re faced with another question: How? A wide variety of vendors offer technology built for digital publishing, and it seems a new contender appears nearly every day. Which option is best? It all depends on your needs, of course.
Some things to consider:
- Do you prefer an app-based or browser-based solution? Apps can offer more features, while browser-based publications can be simpler to create.
- If you’re interested in publishing in app form, should you focus only on the iPad? Or does your audience also require support for Android devices?
- Are you prepared to take advantage of the advanced features of HTML5? If not, support for this evolving technology won’t be as important.
- How deeply involved do you want your publication team to be? Some solutions allow for greater in-house control, but require more technical expertise; others involve outsourcing more of the workflow to a vendor.
For side-by-side comparisons of several popular digital platform options, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”
October 11, 2012
Do you know where and when you’ll get readers’ attention?
Suffering from media outlet overload? With so many ways to get content to your members, it can be a challenge to know if you’re even reaching them at all! Before you throw your hands up and decide to blast all of your content to all places, think about (and research) your members’ typical media consumption habits. Knowing how your members spend their day will help you plan when and how to push content.
Are readers primarily desk-bound or do they travel frequently?
Do they read on a tablet or prefer desktop or print?
What kind of content do they want to get from you and when? Timely and breaking news items by email during the daily commute time? Longer analysis pieces while they’re at their desk?
For a closer look at a typical consumer’s range of media consumption, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.” Be sure to come back here and let us know what you think of the first issue.
August 17, 2012
Is your association considering a digital publication? Are you wondering whether to simply repackage your print piece or create something completely different? Is it time to go digital-only?
There are a lot of questions to consider before you can press the button to launch your first digital magazine. Network Media Partners has many of those answers in the first issue of our new magazine, Bright Ideas, available now for iPad.
The issue focuses on how to create a top-notch digital publication. You’ll find some great insights about how readers are accessing content, learn when it’s right to use push notifications, understand the strategy needed behind any great publication, and get an interactive view of how to combine print and digital production schedules.
Not on your iPad? When you get there, search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”
After you’ve had a chance to check it out, please drop us a note and tell us what you think. And when you’re ready to take you association publication into the tablet world, we’d be happy to show you how to get there.
June 8, 2012