Filed under: technology
Typically you hear people say they attend conferences for education, networking, and needed credits for their certification. Rarely do you hear them say they attend to become a disruptor. A key observation after my first day at DigitalNow was that a majority of attendees were participating in the event because they were looking for ideas, tactics and insights that can help them disrupt the business norm of their association. Take a look at a great overview of what keynote Rachel Botsman had to share with attendees.
Publishing, revenue, and media sales continue to need disruption as the traditional tactics used to plan and execute media sales strategies fade in their effectiveness.
Here are a few quick ideas on rethinking your “norm” -
- In a competitive, high stakes environment, it is important to bring new value to the table for your customers every time they meet with your sales team to discuss a current or future media investment.
- Association publishers and sales teams continue to have a huge advantage. What community does your association represent? Is that community trusted? How can key suppliers solve business and market issues for the community? How does your association bring that matching and relationship together in media and communication? Building trusted relationships with valuable content is part of the reason sponsored content is finding market success.
- How can disruption be smaller? Look to simplify a complicated process. For example, how does someone buy media from you? Where is there room to make that process less cumbersome, more intuitive?
- Remove cultural impediments that come with past failures. Often times we hold on to past failures. For example, let’s say you tried to build a media partnership program 3 years ago and it did not gain traction in the market. Go back now and look to see if there are reasons that the environment, people, products are different than they were at that time. It can make sense to go back to existing ideas to see if there is still room for them to become successful.
- What is success going to look like when you have disrupted the norm and brought a new approach to your publishing and sales? That question needs an answer. You must be realistic when discussing new and disruptive ideas. Creating new publishing models in “can’t fail” environments with unrealistic expectations of revenue is not going to foster future innovation.
If your organization’s approach to media sales could benefit from some disruption, consider attending Association Media & Publishing’s Annual Meeting in June. Content will align around digital, editorial, executive publishing, and advertising. Network’s Shannon Reid and Brittany Shoul will present a session designed to reconstruct how an association can actively deliver (sell!) their value proposition surrounding media and advertising. If you can’t make it to the conference, call us. We would be happy to connect with you about these ideas and more. Disruption, when done well, results in growth.
June 2, 2015
At Convening Leaders earlier this month, meeting planners were inspired to “make no little plans” for themselves or their projects. The underlying theme throughout the sessions was that events are moving beyond “attendance” to “participation.” Attendees want to feel like they are part of something. Lucky for us, we felt like we walked away with some new plans after attending.
Here are our top 5 takeaways:
1. Throw your old event surveys out and start fresh! While it may be tempting to pull up last year’s and just change a few items (such as the date!), it is worth taking the time to start fresh and make sure that the survey is built to capture the view that you and your stakeholders need most.
2. You can have a compelling marketplace experience without an expo hall. Product theatres, demonstration areas, and kiosks that are well staffed can lead to a dynamic marketplace environment without the standard 10×10. Pulling this off requires a shifting of both mindsets and expenses from both the host organization and the vendor community.
3. It’s time to get innovative without the additional expense – frugal approaches work. How can you repurpose the resources you already have to create an even better experience for your attendees, exhibitors, sponsors, and other stakeholders?
4. Events no longer appear in a single time and space. The moment someone tweets, your event has become hybrid whether you like it or not! Be prepared for this by having someone on your team ready to monitor and respond as needed.
5. Every session, room configuration, and sequence of events orchestrated by the host organization can (and should) feed into the theme of the event to make it memorable.
Learn more about Network’s event services for associations.
- Network Media Partners Event Team
January 27, 2015
Network Media Partners is very proud to introduce Middle Market Growth, the all-new, all-digital publication of the Association for Corporate Growth. The magazine made its debut in April in interactive tablet and desktop formats, reflecting ACG’s dedication to being on the cutting edge for its members.
“There really is nothing quite as exciting and terrifying as creating and launching a new magazine,” says Christine Melendes, CAE, vice president, communications & marketing, for the Association for Corporate Growth. “There is no half-way. We were ‘all in’ from the start because we recognized the tremendous opportunity to tell our members’ story and advocate on behalf of the middle market.”
Each issue includes a wealth of information about what ACG’s members are doing and about the issues that are important to them. There also is a “growth story” on every cover that takes an in-depth look at how private equity is fueling expansion and success for one particular company or industry. Various multimedia elements, such as videos, podcasts and photo galleries, appear throughout Middle Market Growth to enhance the reader’s experience.
Many months in the making, this publication has been a true partnership of ACG and Network Media Partners, extending from market research to editorial and design development to publishing on a monthly frequency.
“Developing a new magazine is always a thrilling experience, and to make a new magazine specifically for a digital audience brings a number of interesting challenges and decisions to conquer,” says Jen Smith, creative director of Network Media. “We are excited to see ACG’s publication take flight and the successes it’s seen in the first few months.”
To download an issue of Middle Market Growth, search for “Association for Corporate Growth” in the iTunes or Google Play store, or visit www.middlemarketgrowth.org.
June 6, 2013