Network Media Partners is very proud to introduce Middle Market Growth, the all-new, all-digital publication of the Association for Corporate Growth. The magazine made its debut in April in interactive tablet and desktop formats, reflecting ACG’s dedication to being on the cutting edge for its members.
“There really is nothing quite as exciting and terrifying as creating and launching a new magazine,” says Christine Melendes, CAE, vice president, communications & marketing, for the Association for Corporate Growth. “There is no half-way. We were ‘all in’ from the start because we recognized the tremendous opportunity to tell our members’ story and advocate on behalf of the middle market.”
Each issue includes a wealth of information about what ACG’s members are doing and about the issues that are important to them. There also is a “growth story” on every cover that takes an in-depth look at how private equity is fueling expansion and success for one particular company or industry. Various multimedia elements, such as videos, podcasts and photo galleries, appear throughout Middle Market Growth to enhance the reader’s experience.
Many months in the making, this publication has been a true partnership of ACG and Network Media Partners, extending from market research to editorial and design development to publishing on a monthly frequency.
“Developing a new magazine is always a thrilling experience, and to make a new magazine specifically for a digital audience brings a number of interesting challenges and decisions to conquer,” says Jen Smith, creative director of Network Media. “We are excited to see ACG’s publication take flight and the successes it’s seen in the first few months.”
To download an issue of Middle Market Growth, search for “Association for Corporate Growth” in the iTunes or Google Play store, or visit www.middlemarketgrowth.org.
June 6, 2013
You’ve made the decision to publish your content digitally, but now you’re faced with another question: How? A wide variety of vendors offer technology built for digital publishing, and it seems a new contender appears nearly every day. Which option is best? It all depends on your needs, of course.
Some things to consider:
- Do you prefer an app-based or browser-based solution? Apps can offer more features, while browser-based publications can be simpler to create.
- If you’re interested in publishing in app form, should you focus only on the iPad? Or does your audience also require support for Android devices?
- Are you prepared to take advantage of the advanced features of HTML5? If not, support for this evolving technology won’t be as important.
- How deeply involved do you want your publication team to be? Some solutions allow for greater in-house control, but require more technical expertise; others involve outsourcing more of the workflow to a vendor.
For side-by-side comparisons of several popular digital platform options, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”
October 11, 2012
Do you know where and when you’ll get readers’ attention?
Suffering from media outlet overload? With so many ways to get content to your members, it can be a challenge to know if you’re even reaching them at all! Before you throw your hands up and decide to blast all of your content to all places, think about (and research) your members’ typical media consumption habits. Knowing how your members spend their day will help you plan when and how to push content.
Are readers primarily desk-bound or do they travel frequently?
Do they read on a tablet or prefer desktop or print?
What kind of content do they want to get from you and when? Timely and breaking news items by email during the daily commute time? Longer analysis pieces while they’re at their desk?
For a closer look at a typical consumer’s range of media consumption, download the first issue of Bright Ideas on your iPad.
Search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.” Be sure to come back here and let us know what you think of the first issue.
August 17, 2012