Filed under: technology
1 Top Award, 2 Honorable Mentions and Smiles All Around
Middle Market Growth magazine took the top award at last week’s Folio Eddie and Ozzie awards for best Digital Edition, accompanied by honorable mentions in two other categories for App and Media Kit. This is the second consecutive win for Middle Market Growth. We are thrilled to share the highlights and to celebrate the key contributors of these three projects.
Ozzie Digital: Digital Edition/Digital Magazine Design (Stand alone 6 issues or more)
Middle Market Growth magazine, published by Association for Corporate Growth
Congrats to the Network design team: Heather Winkel, Stuart Greenwell, Laura Walter and our partners at ACG: Kristin Gomez, Deb Cohen and Kathryn Mulligan.
Ozzie Digital: App (Magazine Replica)
TD magazine app, published by Association for Talent Development
Congrats to the Network design team: Jen Smith, Jeremy Haag, Kelsy Stone, and our partners at ATD: Paula Ketter and Vanessa St. Gerard.
Ozzie: Media Kit
RAPS – http://www.raps-mediaplanner.com
Congrats to the Network team: Jenni Sweitzer, Jeff Selway, Shannon Reid
Recognizing the best in “eye-catching design and uncompromising journalism” in all sectors of the industry, the awards celebrate the best in class. “It is rewarding to see our clients succeed and our design team continue to grow and adjust to meet the needs of the industry” commented Carrie Hartin, Chief Operating Officer.
You can see more of the design work from Network in our portfolio.
November 4, 2015
Typically you hear people say they attend conferences for education, networking, and needed credits for their certification. Rarely do you hear them say they attend to become a disruptor. A key observation after my first day at DigitalNow was that a majority of attendees were participating in the event because they were looking for ideas, tactics and insights that can help them disrupt the business norm of their association. Take a look at a great overview of what keynote Rachel Botsman had to share with attendees.
Publishing, revenue, and media sales continue to need disruption as the traditional tactics used to plan and execute media sales strategies fade in their effectiveness.
Here are a few quick ideas on rethinking your “norm” -
- In a competitive, high stakes environment, it is important to bring new value to the table for your customers every time they meet with your sales team to discuss a current or future media investment.
- Association publishers and sales teams continue to have a huge advantage. What community does your association represent? Is that community trusted? How can key suppliers solve business and market issues for the community? How does your association bring that matching and relationship together in media and communication? Building trusted relationships with valuable content is part of the reason sponsored content is finding market success.
- How can disruption be smaller? Look to simplify a complicated process. For example, how does someone buy media from you? Where is there room to make that process less cumbersome, more intuitive?
- Remove cultural impediments that come with past failures. Often times we hold on to past failures. For example, let’s say you tried to build a media partnership program 3 years ago and it did not gain traction in the market. Go back now and look to see if there are reasons that the environment, people, products are different than they were at that time. It can make sense to go back to existing ideas to see if there is still room for them to become successful.
- What is success going to look like when you have disrupted the norm and brought a new approach to your publishing and sales? That question needs an answer. You must be realistic when discussing new and disruptive ideas. Creating new publishing models in “can’t fail” environments with unrealistic expectations of revenue is not going to foster future innovation.
If your organization’s approach to media sales could benefit from some disruption, consider attending Association Media & Publishing’s Annual Meeting in June. Content will align around digital, editorial, executive publishing, and advertising. Network’s Shannon Reid and Brittany Shoul will present a session designed to reconstruct how an association can actively deliver (sell!) their value proposition surrounding media and advertising. If you can’t make it to the conference, call us. We would be happy to connect with you about these ideas and more. Disruption, when done well, results in growth.
June 2, 2015
At Convening Leaders earlier this month, meeting planners were inspired to “make no little plans” for themselves or their projects. The underlying theme throughout the sessions was that events are moving beyond “attendance” to “participation.” Attendees want to feel like they are part of something. Lucky for us, we felt like we walked away with some new plans after attending.
Here are our top 5 takeaways:
1. Throw your old event surveys out and start fresh! While it may be tempting to pull up last year’s and just change a few items (such as the date!), it is worth taking the time to start fresh and make sure that the survey is built to capture the view that you and your stakeholders need most.
2. You can have a compelling marketplace experience without an expo hall. Product theatres, demonstration areas, and kiosks that are well staffed can lead to a dynamic marketplace environment without the standard 10×10. Pulling this off requires a shifting of both mindsets and expenses from both the host organization and the vendor community.
3. It’s time to get innovative without the additional expense – frugal approaches work. How can you repurpose the resources you already have to create an even better experience for your attendees, exhibitors, sponsors, and other stakeholders?
4. Events no longer appear in a single time and space. The moment someone tweets, your event has become hybrid whether you like it or not! Be prepared for this by having someone on your team ready to monitor and respond as needed.
5. Every session, room configuration, and sequence of events orchestrated by the host organization can (and should) feed into the theme of the event to make it memorable.
Learn more about Network’s event services for associations.
- Network Media Partners Event Team
January 27, 2015