Filed under: workplace

DigitalNow: 5 take aways from a first timer

DigitalNow is in full swing this week. 300+ association professionals and a small group of industry partners have gathered to share ideas, concerns, and excitement about the innovative ideas impacting organizations. Much of the focus is on mobile. Not a new buzz word for the industry, but applying its potential is top of mind for almost everyone. Looking at the nearly 100 take aways from today, a few top concepts really stood out.

1. Meetings apps are a must – NOW – not 2012 or 2013. Check out the app for DigitalNow. Nice video intro – short and sweet. Attendee and speaker roster is awesome for pre and post show preparation. Love the concept of capturing user generated audio and video testimonials. One downside was that many attendees launched the app during the opening session and because of the audio component there were many frantic hands trying to find the silence button on their phone or iPad.

2. Opening session with Tomi Ahonen gave some great insight on how pervasive the mobile market is. The average person checks their phone 150 times per day; commerce for the mobile market is going to explode and take user engagement and monetization to the next level.

3. SMS (text)  messaging is here. Not just for personal communication, but for business communication, marketing, and much more. Check out Acronym’s recent post. It’s time to develop a plan for your association to collect and protect cell phone numbers and information. Think about how SMS can be used effectively at a meeting to drive last minute registrations or changes in schedules. Maybe a better starting place is looking at your organizational strategy and determining where SMS can fit in.

4.  People have extremely high technology expectations. This includes members and employees. Associations and the businesses that work with associations need to manage and deliver on these expectations.

5. Sponsorship Idea! If members are attending your events and meetings with one, two, three mobile devices in hand, they are going to need power to stay connected through the day. Sell sponsored charging stations at your next conference. Locate them in the meeting and break out rooms where attendees can learn, share and plug in all at the same time.

Carrie Hartin, Chief Operating Officer

You can follow Carrie at DigitalNow on Twitter at @CJHartin.

Leave a Comment April 8, 2011

Learning to think better


Over at Seth Godin’s blog, he wrote a piece about TED while the annual TED conference was in full swing in Long Beach. And it made us think.

Remember waaaay back to high school algebra? Why did we do so many problems? None of which we ever needed to do in “real” life. Those equations were teaching us to think in an abstract way, Godin derived. Now, fast-forward that type of thinking beyond just numbers and letters, to ideas and concepts.

High-level thinkers are essential to making an idea better. They are able to see beyond the missing details, and are even able to create those items as they go along. Drawing a conclusion (and predicting if A + B will indeed = C) is where we can all learn to live.  No longer just accepting what we are told, but testing and rearranging it to see what other outcomes we can get.

Now, in math, there is only one correct answer. In life, there may be several options that seem appropriate. But it is your job—in life and in your career—to train yourself to know when you’ve found the best one.

Megan Lebo, Assistant Traffic Manager, Network Media Partners


Leave a Comment March 16, 2010

Survival skill #285: Be comfortable in the un-comfort zone

How we handle change is key to surviving today’s business climate

The ability to embrace change. It is so important to our success and happiness, yet it is not a natural feeling for most of us. We can train ourselves to be more open, even excited, about change. Having a purposeful way of talking and acting that embraces change–and helps others to embrace change–is essential in today’s business world.

A white paper written by Management Concepts delves into this topic. According to Senior Consultant Ken Buch, “We adapt to challenges as our need to thrive and survive arises.” Be proactive: Practice your adaptability skills so when a change occurs, you are ready.

One small step is to start thinking about the possibilities of the future. It is perhaps more natural to think about what is, what we’ve already done, or what didn’t work in the past, but in order to create an “acceptance of transition” we must start thinking and talking about future possibilities. Thinking and talking about future goals and plans often creates powerful action in the present.

They say curiosity killed the cat, but lack of curiosity may kill the desire to embrace change. Do you listen when people talk? Do you want to know what they think and feel? Are you listening objectively, or simply pasting your own ideas onto what you think they are going to say next? Start by giving the speaker your full attention. Easier said than done, but you can learn this vital listening skill with practice. In return, people will respond to your requests with their best energy and accept new ideas more easily because they trust you.

Change brings stress. It is important to notice when consistent high levels of stress have pushed people too far. Emotions may be ruling their words and actions, having thrown rational thought out the window. Maintaining a sense of security and safety is vital to make it though a time of transition successfully.

Bottom line: We must learn to be comfortable in our un-comfort zone, and help others do the same.

Megan Lebo, Assistant Traffic Manager, Network Media Partners

Read Management Concepts’ “Adaptability: A Crucial Organizational and Personal Skill,” by Ken Buch.


1 Comment February 23, 2010

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