Network Media Partners and the Association for Healthcare Documentation Integrity Launch New Digital Magazine
After months of planning, the first digital-only issue of AHDI’s Matrix was sent out on March 1, 2011…via email. The print publication was redesigned into a digital magazine to fit the growing demand by Association members for more electronic content and research tools.
Network Media Partners worked closely with AHDI to plan a digital magazine that met the needs of the readers and advertisers alike, then enlisted NxtBook to produce the magazine. Click here for a recent NxtBook blog post highlighting the work Network has done on Matrix.
Converting a print publication into a digital only version is not an easy task.
“Re-establishing Matrix as a digital-only publication, in a lot of ways, meant throwing out everything you know about making a magazine,” said Jen Smith, Network’s Creative Director. “Writing, designing and collaborating on a digital-only magazine is so very different from the traditional print method and process. But on the same token, there are a number of similarities. The foundation of good publishing is still there…it presents itself a little differently though.”
With so many changes in the transcription industry over the past few years, AHDI reviewed how they communicate with members and what types of information and content they provide, and a digital version seemed like the best fit. For an advertiser, a digital version allows current suppliers a new and innovative way to reach their customers.
The quarterly Matrix targets all sectors of the transcription market, and reaches 15,000 AHDI and CDIA members. AHDI practioners, along with corporate and educational members receive Matrix as a member benefit. Matrix addresses the evolving trends and emerging technologies of today’s healthcare documentation marketplace, as well as legislative advocacy, cutting-edge clinical medicine, and professional practice issues.
AHDI and Network Media Partners have been collaborating since 2004, and have worked together to provide valuable resources, like Matrix, to the healthcare documentation industry.
If you would like additional information on the digital version of Matrix, please contact Jen Smith, Creative Director, at 410-584-1910.
March 10, 2011
Is your media kit an afterthought? You’re thinking, we need something to share, so you throw together some rates, dates and specs and voila!, you have yourself a media kit. Maybe you even include an order form hoping that this will be an easy day’s work.
The reality is that your advertising prospects need more than that. They need to get to know the members of your organization. Your media kit needs to share part of that story–quickly and clearly–so that the marketing assistant, product manager, CEO, or advertising agency can understand why you should be their priority.
These questions can help you take a hard look at your media planner. Its never too late to make changes for 2011.
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What one question is most important to your prospects and advertisers?
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What are the unique selling points of your market? Are they easily found in your kit or lost in a sea of copy?
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How is your media kit delivered to prospects? (Print/Hard Copy, PDF, Tablet (iPad), Website, Video)
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Can your media kit be segmented and delivered by products (i.e. online, conference, annuals)?
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What visuals do you use to communicate your audience?
There is no one-size-fits-all answer to developing a media kit. But in today’s media buying market it is imperative to see how your media kit can be customized for a specific prospect based on their needs.
Join Network’s Carrie Hartin and Sean Soth, and Association Media and Publishing next Monday, Dec. 13, for “Dynamic Media Kits” beginning at 5:15 pm at the University Club, Chicago. Stick around for the annual Association Media and Publishing reception from 6 to 7:30 p.m.
December 8, 2010
“How do we stand out on the show floor?”
I have been on the receiving end of this question many times in my role as a media and event sales professional. For the first time, though, I am seeing things from the “other side,” as I work with my colleagues to prepare for our first ever exhibitor experience. Network Media Partners will be a participating exhibitor at the Association Forum of Chicagoland’s annual Holiday Showcase event. I have attended this show several times and know that it offers an ideal venue for exposure to a variety of Chicago association folks. What I’m finding, though, is that approaching an event as a participating exhibitor brings up a whole new set of questions and challenges that I have never faced before.
Exhibiting is a significant investment. From booth space to collateral to travel plans, it all adds up! It is vital that exhibitors feel “heard” during the event and that there are ample opportunities to connect with the right attendees. Matching technology, online exhibitor spotlights, and themed aisles can all help achieve the right levels of visibility for exhibitors. As an exhibitor, one thing I would really appreciate is getting visits from board members and other active participants in the community. Making one or two quick connections like that will really stand out for us as we do a post-show review of contacts made on-site.
In addition to networking & visibility, we at Network Media Partners are really looking for a platform that can tie into our overall business development strategy for the new year. How can this event act as a stepping stone to move our business to the “next level,” and what can we do to maximize the longevity of results from our exhibiting investment? Associations that are most successful at providing these answers to their exhibitors work to develop year-round touch points for exhibitors and their membership; this can be anything from a comprehensive integrated media package (admittedly not in everyone’s budget) to having staff or volunteers “check in” on exhibitor participants throughout the year to monitor their progress within that space.
When I think about our ultimate exhibiting goals, I hope that we are viewed as a resource for members and not just another booth. A big part of that lies on our shoulders. Are we providing timely resources on media sales & design (our areas of expertise) or are we just pushing a “me first” sales message? But the member marketing for the event plays a part in this equation as well. If members are encouraged to view the exhibit hall as a valuable sourcing tool (and not just a place for freebies), that attitude will really seep into the culture, and the exhibit hall becomes a true exchange of ideas.
Off to the Windy City we go! Stay tuned for our post-show perspective later this month.
–Shannon Reid, Vice President, Sales
Attending Holiday Showcase? Visit us at Booth #255
December 6, 2010
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