Network Media Partners is very proud to introduce Middle Market Growth, the all-new, all-digital publication of the Association for Corporate Growth. The magazine made its debut in April in interactive tablet and desktop formats, reflecting ACG’s dedication to being on the cutting edge for its members.
“There really is nothing quite as exciting and terrifying as creating and launching a new magazine,” says Christine Melendes, CAE, vice president, communications & marketing, for the Association for Corporate Growth. “There is no half-way. We were ‘all in’ from the start because we recognized the tremendous opportunity to tell our members’ story and advocate on behalf of the middle market.”
Each issue includes a wealth of information about what ACG’s members are doing and about the issues that are important to them. There also is a “growth story” on every cover that takes an in-depth look at how private equity is fueling expansion and success for one particular company or industry. Various multimedia elements, such as videos, podcasts and photo galleries, appear throughout Middle Market Growth to enhance the reader’s experience.
Many months in the making, this publication has been a true partnership of ACG and Network Media Partners, extending from market research to editorial and design development to publishing on a monthly frequency.
“Developing a new magazine is always a thrilling experience, and to make a new magazine specifically for a digital audience brings a number of interesting challenges and decisions to conquer,” says Jen Smith, creative director of Network Media. “We are excited to see ACG’s publication take flight and the successes it’s seen in the first few months.”
To download an issue of Middle Market Growth, search for “Association for Corporate Growth” in the iTunes or Google Play store, or visit www.middlemarketgrowth.org.
June 6, 2013
Congratulations to Carrie Hartin, chief operating officer of Network Media Partners, Inc., on her appointment to the Association Media & Publishing Board of Directors!
Effective June 9, Carrie joins a distinguished group of 14 association publishing professionals and industry partners on the AM&P board. They are responsible for providing leadership, fostering a shared vision and sense of mission, and maintaining the organization’s fiscal health. Carrie and the other board members will be installed at the AM&P Annual Meeting, June 9-11, in Washington, D.C.
“The members of Association Media & Publishing represent a critical niche in the association space,” said Hartin. “Media’s rapid evolution drives the community’s need to have resources and access to peers who are committed to delivering the best publishing products in their space. I look forward to serving the association and its members.”
Carrie joined Network in 1996 and is now a leading expert on association media. She has served on AM&P committees and frequently speaks at industry events and contributes to association media.
“Carrie’s knowledge of the association marketplace, especially the evolving media options for communicating and interacting with members and how to monetize those options, make her an excellent addition to a very talented board,” said Chip Boyce, Network Media president. “Her vision will compliment AM&P’s mission and vision.”
AM&P is the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers and content generators and the media they create. For more information, visit www.associationmediaandpublishing.org.
May 3, 2013
If you’re concerned with building a successful event year after year, you’re probably investing in initiatives to grow member attendance and engagement. But are you applying those same strategies to your exhibitors and sponsors?
Savvy associations realize that the more support exhibitors receive, the more success they’re likely to have on the show floor—and that means it’s easy to justify continued investment in your event. The result? More renewals and a more vibrant and relevant exhibit hall each year.
Make it a two-way conversation. Creating an exhibitor advisory board can be a great way to involve key suppliers in the event. You gain a deeper understanding of their needs, and they get to make their voices heard.
Arm them with some secret weapons. A simple “marketing tool kit” will help suppliers promote your event to their own clients and increase their ROI.
Become a trusted coach. You know your members better than anyone. Can you offer tips to exhibitors on how best to engage with attendees, or recommend post-show opportunities to connect?
Explore these strategies and more in the latest issue of Bright Ideas. To download it on your iPad, search “Network Media Partners” in your iPad App Store, then select “Bright Ideas.”
April 8, 2013