Tag: multi-media

Organization-wide wiki adds efficiency, ideas, knowledge

3 reasons your organization should use a wiki

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1. Collective knowledge.

The more you share, the more your organization evolves. Give staffers the sense of ownership of a particular success by allowing for the free flow of information and ideas.

2. Collective ideas.

Think of a wiki as a prolonged brainstorming session with an open door policy. Ideas go in, get built upon, and come out of the wiki as fully formed innovations.

3. Collective efficiency.

Frequently Asked Questions are easily answered by a quick wiki search.

In the blossoming age of social media, organizations have a variety of options for sharing information both internally and externally. At Network, we decided to implement a company-wide wiki as a central location for our internal information.

“A wiki is akin to what the founders of the Internet originally envisioned as the primary purpose of the Web,” said Jim Cooke, Vice President. “Our wiki allows everyone to both contribute and search for information specific to our company.”

“A wiki is good for any and all organizational practices and processes, as well as suggestions, tips, and ideas,” explains Jen Smith, Creative Director.

“Information that was once only known by one person is now accessible by all departments,” says Sean Soth, Senior VP. “Using the wiki has cut down on my own individual FAQs.”

Anyone at Network can update the internal wiki, which ensures that the most current information is available. Carrie Hartin, COO, remarks, “As reflective of the media industry, our work processes and tools are constantly evolving. The wiki has been perfect for information that changes regularly, as well as more established information and procedures.”

An organization-wide wiki, which is free-form in structure, defies our usual organization of server-bound file folders. Because of its lack of traditional structure, the wiki is easily searchable. For Megan Lebo, Assistant Traffic Manager, “having one place to look for information is very helpful and increases efficiency, instead of searching through several folder hierarchies and hoping to recognize a file name.”
The fewer parameters you set for your wiki, the more versatile it can be. Because anyone can edit or comment on a topic, a wiki can also serve as space for collaboration.

“In the art department, we use the wiki to house important logistical info for our jobs, but we also use it to share design inspiration and ideas,” Smith says.

“[My team] can share conference call notes here to be sure we have a record of our conversations and joint concerns,” Soth said. The more topics we add to our wiki, the more its purpose evolves. “I have the ability to gain new ideas from what other employees are doing successfully…the wiki allows me to see what is working for our entire team,” says Shannon Reid, VP, Sales.

A wiki’s versatility and free-form structure can be adapted to meet the varied needs of any organization. From an information bank, to a collaborative, creative space, a wiki can increase your organization’s efficiency, dispense information, and build new channels for innovation.
Katherine Boyce, Sales Associate, Network Media Partners.

Leave a Comment December 18, 2009

Content is king for suppliers too

Associations have an opportunity to provide valuable information to members while generating revenue from industry partners

More and more, industry suppliers are looking for a place to connect with their audience in a more meaningful and useful way. The trend toward content marketing—providing in-depth and targeted content to a qualified audience—means that associations have an opportunity to provide an additional layer of information to their members. Here are a few ways you can incorporate sponsored content into your overall communication strategy.

Online

Allow online ad space to include a preview of an advertiser’s YouTube video and encourage suppliers to connect their online advertising to their YouTube channel.

Create an online marketplace library where suppliers can submit their white papers, case studies and custom content that is directly related to members’ needs.

Use your digital publication supplier to create a digital version of a supplier’s in-depth content, such as a multi-page product or service brochure.

In Print

Create dedicated space in your publication for a featured supplier’s message that fits well with an issue’s theme or focus.

Go beyond listings in a buyer’s guide or vendor directory. Allow space for company profiles or expanded product or service explanations.

In Person

Incorporate live demonstrations at your next event…and not just on the exhibit hall floor. Integrate vendor showcases into meeting events by organizing vendors by trends in technology and innovations.

Host sponsored webinars, with appearances by association staff and supplier spokespersons.
Catering to those suppliers who are looking for content marketing opportunities spells increased information for your members, as well as the potential to increase revenue that comes from those partners.

–Sean Soth is Senior Vice President, Network Media Partners.

1 Comment December 10, 2009

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